Corporations' and Job Seekers' Using Intention and WOM (Word-of-Mouth) of NCS-based Job Matching System

Abstract

This study designed a job matching system based on the National Competence Standard (NCS). In other words, we proposed an algorithm that can optimize the matching in employment in the n*m situation. We set performance expectancy, effort expectancy, social influence, and facilitating conditions as the attributes of the NCS-based job matching system. Moreover, we tried to examine the relationship between NCS-based job matching service attributes, using intention and word-of-mouth (WOM). In addition, this study analyzed how the relationship between NCS-based job matching system service attributes and NCS-based job matching system using intention changes according to the type of service user (corporations, job seekers). The major results of this study are as follows. First, NCS-based job matching system attributes have a significant effect on using intention. Second, it was found that the intention to use the NCS-based job matching system had a positive effect on WOM. Third, NCS-based job matching system attributes on using intention differed depending on the type of service user (corporations, job seekers).