A rhetorical perspective on conspiracies

Pub Date : 2019-09-25 DOI:10.1075/jaic.18006.zag
Roberta M Zagarella, M. Annoni
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引用次数: 1

Abstract

In this paper, we analyze the persuasive effects of conspiracy theories from a rhetorical and argumentative perspective. In particular, we scrutinize a case-study – the story of the “Stamina cure” in Italy –, interpreting it as a particular instance of conspiracy theory. First, we explain what conspiracy theories are, and why they are relevant within the contemporary health debate. Second, we situate our analysis in relation to other theoretical accounts, explaining why a discursive approach may be required to study conspiracies. Third, we investigate our case-study through the lenses of the three “entechnic” proofs of rhetoric: logos, ethos, and pathos. We conclude that a rhetorical approach can shed significant light on how conspiracies achieve their persuasive effect and it provides a first step toward the elaboration of a more comprehensive model to better address the practical and political implications of conspiracy argumentations.
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对阴谋论的修辞观点
本文从修辞学和论证学的角度分析了阴谋论的说服效果。特别地,我们仔细研究了一个案例研究——意大利“耐力疗法”的故事——将其解释为阴谋论的一个特殊实例。首先,我们解释什么是阴谋论,以及为什么它们在当代健康辩论中是相关的。其次,我们将我们的分析与其他理论解释联系起来,解释为什么需要一种话语方法来研究阴谋。第三,我们通过修辞的三种“技术”证明来调查我们的案例研究:logos, ethos和pathos。我们的结论是,修辞方法可以对阴谋论如何达到说服效果提供重要的启示,它为制定一个更全面的模型提供了第一步,以更好地解决阴谋论论证的实际和政治含义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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