Business Model Innovation: Responding to Volatile Business Environment in the Indian Banking Industry

Abstract

ABSTRACT According to the dynamic capabilities view, a volatile business environment requires organizations to constantly adjust to changes, and be dynamic with respect to the value they create for their customers, and capturing of that value. A research agenda requiring an understanding of the elements and process of business model innovation in response to increasing environmental volatility is required. The research through multiple case studies of Indian banks identifies the integrative nature of different elements of the business model and the business model redesign themes used by banks to counter volatility in the business environment.