Semiotic vista

Abstract

Throughout life, one may witness grand views, scenes accompanied by intense affect and a sense of awe or wonder. The awe-inspiring things in these experiences vary considerably from suns in sunsets to glowing visages in holy visions to juices in simple tangerines. For different people, different views along the broad spectrum of these affectively intensive grand-view experiences can produce meaning in life, the influential facet of wellbeing identified by positive psychologists but poorly differentiated from meaning-making in other senses. This paper lays out a theory of semiotic vista to organize such disparate signification events and their use of both linguistic and non-linguistic signs. Using the examples of accounts of mountain hiking experiences, mindfulness meditation experiences, and supernatural encounters, I describe semiotic vista as a transitional mode of semiotic viewing in which agents re-interpret multiple signifiers of ordinary phenomena (objects) as valorized components of novel contexts, typically in association with intense affective experience. The vista mode is heavily facilitated by the (re)generation of at least two primary types of first-order indexical interpretants which occur in these contexts and of their attendant second-order indexicality which (semi)permanently re-contextualizes the objects originally referenced in the same view. I also briefly touch on how this process relates to storytelling and audience reactions. This analysis has implications for wellbeing, positive affect generation, and ideological enregisterment.