{"title":"Ideal feminine beauty according to Korean cosmetic brand’s Instagram profiles","authors":"Doris Treviños-Rodríguez, Paloma Díaz-Soloaga","doi":"10.1080/01296612.2022.2159154","DOIUrl":null,"url":null,"abstract":"Abstract This article seeks to discover the prevalent ideal of feminine beauty proposed by Korean cosmetic brands on their Instagram profiles. Using content analysis, 433 female figures extracted from 320 photos and videos published on their Instagram profiles by five brands Hera, Innisfree, Nature Republic, Missha and The Face Shop were analyzed. The results portray a recurring aesthetic ideal in the form of a young, slim woman with a flawless white complexion, a small V-shaped face, a small nose and almond-shaped eyes with double eyelids. Likewise, it was observed femininity, confidence, composure, a healthy countenance and a neat, genuine and non-sexualized appearance are attributes related to the beauty of the most of the protagonists of images. Finally, although the aesthetic profile is similar in all brands, the beauty ideals proposed by each one present differences, above all depending on the attitudes and attributes of inner beauty that the female figures reflect.","PeriodicalId":53411,"journal":{"name":"Media Asia","volume":"50 1","pages":"440 - 457"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media Asia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/01296612.2022.2159154","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract This article seeks to discover the prevalent ideal of feminine beauty proposed by Korean cosmetic brands on their Instagram profiles. Using content analysis, 433 female figures extracted from 320 photos and videos published on their Instagram profiles by five brands Hera, Innisfree, Nature Republic, Missha and The Face Shop were analyzed. The results portray a recurring aesthetic ideal in the form of a young, slim woman with a flawless white complexion, a small V-shaped face, a small nose and almond-shaped eyes with double eyelids. Likewise, it was observed femininity, confidence, composure, a healthy countenance and a neat, genuine and non-sexualized appearance are attributes related to the beauty of the most of the protagonists of images. Finally, although the aesthetic profile is similar in all brands, the beauty ideals proposed by each one present differences, above all depending on the attitudes and attributes of inner beauty that the female figures reflect.
摘要本文试图发现韩国化妆品品牌在其Instagram个人资料中提出的普遍的女性美理想。通过内容分析，对五个品牌Hera、Innisfree、Nature Republic、Missha和The Face Shop在其Instagram个人资料上发布的320张照片和视频中提取的433位女性形象进行了分析。研究结果描绘了一个反复出现的审美理想，一个年轻苗条的女人，拥有完美的白色肤色，一张小V型脸，一个小鼻子和一双杏仁状的双眼皮眼睛。同样，人们观察到，女性气质、自信、沉着、健康的面容以及整洁、真诚和非性化的外表与大多数图像主人公的美丽有关。最后，尽管所有品牌的审美形象都是相似的，但每个品牌提出的美的理想都存在差异，最重要的是取决于女性形象所反映的内在美的态度和属性。
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