{"title":"Do travelers' reviews depend on the destination? An analysis in coastal and urban peer‐to‐peer lodgings","authors":"M. J. Sánchez-Franco, Manuel Rey-Moreno","doi":"10.1002/mar.21608","DOIUrl":null,"url":null,"abstract":"Our research applies a service, feature ‐ oriented approach to deeply explore the subjective experiences shared publicly by Airbnb guests in their reviews. Our processed data set contains 73,557 reviews of Airbnb stays in coastal and urban destinations between 2017 and 2020. A topic modeling based on the BERTopic approach is applied to detect dense clusters of reviews and identify one highly relevant and interpretable topic per cluster related to core and essential sharing services and surrounding features. Our study, therefore, allows a higher understanding of the relationships between urban versus coastal destinations and guests' preferences. Furthermore, it enables hosts to differentiate the touristic short ‐ rentals lodgings according to customer experiences","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":" ","pages":""},"PeriodicalIF":8.9000,"publicationDate":"2021-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"15","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology & Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1002/mar.21608","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 15
Abstract
Our research applies a service, feature ‐ oriented approach to deeply explore the subjective experiences shared publicly by Airbnb guests in their reviews. Our processed data set contains 73,557 reviews of Airbnb stays in coastal and urban destinations between 2017 and 2020. A topic modeling based on the BERTopic approach is applied to detect dense clusters of reviews and identify one highly relevant and interpretable topic per cluster related to core and essential sharing services and surrounding features. Our study, therefore, allows a higher understanding of the relationships between urban versus coastal destinations and guests' preferences. Furthermore, it enables hosts to differentiate the touristic short ‐ rentals lodgings according to customer experiences
期刊介绍：
Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
