{"title":"Extracting Insights From Competitor's Mistakes: A Sentiment Analysis Approach Using Competitive set Online Reviews","authors":"Štěpán Chalupa, M. Petříček, K. Chadt","doi":"10.18421/tem123-58","DOIUrl":null,"url":null,"abstract":"Sentiment analysis was used to understand the key aspects of the hotel quest stay with emphasis on the drivers of positive/negative experience. Other studies evaluated the impact of the online reputation on the business performance but the minority of the studies focused on the use of online reputation analysis within the competitive strategy creation. This study uses an open-source tool to crawl and analyze 15 907 online reviews from Booking.com, TripAdvisor.com, and Google.com for selected company and its competitors. The results show strength and weaknesses of individual companies that might be used to strengthen the company’s position of the market.","PeriodicalId":45439,"journal":{"name":"TEM Journal-Technology Education Management Informatics","volume":" ","pages":""},"PeriodicalIF":0.6000,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"TEM Journal-Technology Education Management Informatics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18421/tem123-58","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
引用次数: 0
Abstract
Sentiment analysis was used to understand the key aspects of the hotel quest stay with emphasis on the drivers of positive/negative experience. Other studies evaluated the impact of the online reputation on the business performance but the minority of the studies focused on the use of online reputation analysis within the competitive strategy creation. This study uses an open-source tool to crawl and analyze 15 907 online reviews from Booking.com, TripAdvisor.com, and Google.com for selected company and its competitors. The results show strength and weaknesses of individual companies that might be used to strengthen the company’s position of the market.
期刊介绍：
TEM JOURNAL - Technology, Education, Management, Informatics Is a an Open Access, Double-blind peer reviewed journal that publishes articles of interdisciplinary sciences: • Technology, • Computer and informatics sciences, • Education, • Management
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