Utilization of Olympic Stadiums: a conceptual stadium legacy framework

IF 3 4区 教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Sports Marketing & Sponsorship Pub Date : 2020-09-03 DOI:10.1108/ijsms-06-2020-0110
H. Preuss, Anke Plambeck
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引用次数: 2

Abstract

PurposeOlympic Stadiums are expensive and large constructions. The media often report on cost overruns based on the extravagant appearance of an Olympic Stadium and the lack of its postgames utilization. The aim of this paper is to provide a conceptual stadium legacy framework consisting of four dimensions and twelve functions that an Olympic Stadium can potentially have.Design/methodology/approachThese were identified by an extensive literature research and an analysis of the findings. Additionally, we collected available data on the specific Olympic Stadiums under review (1984–2016).FindingsThe utilization of Olympic Stadiums varies greatly from city to city. However, 12 functions can be observed as being valid for Olympic Stadiums. The dimensions with its functions are interpreted by the positive/negative values which Olympic Stadiums can have for particular stakeholders. The benefits can be local, regional, national or international. The framework also delivers interconnections of the functions and shows how they interlock and how they can potentially boost the benefits.Practical implicationsFuture bid cities that consider constructing a large stadium can plan their stadium legacy by developing business cases based on the 12 functions developed in this paper. This offers a direct link to marketing, as iconic stadiums and urban development support city marketing.Originality/valueTo date, the complexity of functions and their interconnections, as well as their potential values, have not been examined. Thus, many (media) critiques oversee the benefits an Olympic Stadium can have besides its proper sport utilization.
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奥林匹克体育场的利用:一个概念性的体育场遗产框架
奥林匹克体育场是昂贵的大型建筑。媒体经常根据奥运场馆奢华的外观和缺乏赛后利用来报道成本超支。本文的目的是提供一个概念性的体育场遗产框架,由奥林匹克体育场可能具有的四个维度和十二个功能组成。设计/方法/方法这些都是通过广泛的文献研究和结果分析确定的。此外,我们还收集了正在审查的特定奥林匹克体育场(1984-2016)的可用数据。各城市对奥运场馆的利用差异很大。然而,可以观察到12种功能对奥林匹克体育场有效。这些维度及其功能是通过奥林匹克体育场对特定利益相关者的正/负价值来解释的。这些好处可以是地方性的、区域性的、全国性的或国际性的。该框架还提供了功能之间的相互联系,并展示了它们是如何相互联系的,以及它们是如何潜在地提高效益的。实际意义考虑建设大型体育场的未来申办城市可以根据本文提出的12项功能开发商业案例来规划其体育场遗产。这为市场营销提供了直接的联系,因为标志性的体育场和城市发展支持城市营销。原创性/价值迄今为止,功能的复杂性和它们之间的相互联系,以及它们的潜在价值,还没有得到研究。因此,许多(媒体)批评忽视了奥林匹克体育场除了其适当的体育用途之外所能带来的好处。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of Sports Marketing & Sponsorship
International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.70
自引率
13.60%
发文量
26
期刊介绍: The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).
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