{"title":"Role of Social Media in Improving Organizational Performance-A Study in the Indian IT Sector","authors":"Pratibha Thakur, R. Arora","doi":"10.1080/10599231.2021.1983490","DOIUrl":null,"url":null,"abstract":"ABSTRACT The present study intends to explore the impact of social media on organizational performance in the IT sector of Tricity and Delhi NCR region. The data collected from lower and middle level employees was analyzed using correlation and regression analysis and the results highlighted that social media and organizational performance are positively and significantly correlated. The findings also revealed that social media has a significant affect on organizational performance. The present study will help the practitioners and strategy makers to highlight the significance of social media in the IT sector and to explore efficient social media tools for improving their organizational functions.","PeriodicalId":15043,"journal":{"name":"Journal of Asia-Pacific Business","volume":"22 1","pages":"247 - 259"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Asia-Pacific Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10599231.2021.1983490","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT The present study intends to explore the impact of social media on organizational performance in the IT sector of Tricity and Delhi NCR region. The data collected from lower and middle level employees was analyzed using correlation and regression analysis and the results highlighted that social media and organizational performance are positively and significantly correlated. The findings also revealed that social media has a significant affect on organizational performance. The present study will help the practitioners and strategy makers to highlight the significance of social media in the IT sector and to explore efficient social media tools for improving their organizational functions.
期刊介绍：
Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.
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