{"title":"“Not for Everyone”: Transformations of Italian Calcio in the Digital Age","authors":"Francesca Beretta","doi":"10.1080/01614622.2021.1918888","DOIUrl":null,"url":null,"abstract":"The age of new media has changed soccer and soccer fans. In the past, clubs primarily focused on promoting the value of their brands through merchandise and the image of top players, while fans were mainly spectators. Digital transformations have allowed clubs to encourage fans’ participation and engagement in new ways. In Italy, the Chinese-owned Inter Milan has become a leader in digital innovation launching Inter Media House, a project that creates and shares content across various platforms, allowing fans to experience the brand in the first person.","PeriodicalId":41506,"journal":{"name":"Italian Culture","volume":"39 1","pages":"48 - 57"},"PeriodicalIF":0.2000,"publicationDate":"2021-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Italian Culture","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/01614622.2021.1918888","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 1
Abstract
The age of new media has changed soccer and soccer fans. In the past, clubs primarily focused on promoting the value of their brands through merchandise and the image of top players, while fans were mainly spectators. Digital transformations have allowed clubs to encourage fans’ participation and engagement in new ways. In Italy, the Chinese-owned Inter Milan has become a leader in digital innovation launching Inter Media House, a project that creates and shares content across various platforms, allowing fans to experience the brand in the first person.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
