Practice, identity, and tactic: young Chinese vloggers’ interactions with the social media platform Bilibili

Q2 Social Sciences Asian anthropology Pub Date : 2023-06-16 DOI:10.1080/1683478X.2023.2220259

Xiaoxian Wang

引用次数: 0

Abstract

Abstract The rise of vlogging (video blogging) culture in China has been entangled with the wanghong culture and platform economy, which creates tension between individual empowerment and structural power for vloggers. How do young Chinese vloggers construct online identities tactically to cope with the structural pressures? This dissertation explores young Chinese vloggers’ practices, identities, and tactics in interaction with the social media platform Bilibili. By conducting a digital ethnography between 2018 and 2022, I argue that young Chinese vloggers tactically construct and perform their online identities to negotiate with norms, aesthetics, and regulations in the wanghong culture and platform economy.

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实践、身份和策略：中国年轻vlogger与社交媒体平台哔哩哔哩的互动

摘要视频博客文化在中国的兴起与网红文化和平台经济纠缠在一起，这给视频博客用户带来了个人赋权和结构性权力之间的紧张关系。中国年轻的vlogger是如何策略性地构建在线身份以应对结构性压力的？本文探讨了中国年轻vlogger在与社交媒体平台哔哩哔哩互动中的做法、身份和策略。通过在2018年至2022年间进行数字民族志研究，我认为中国年轻的视频记录者有策略地构建和表现他们的网络身份，以与网红文化和平台经济中的规范、美学和法规进行谈判。

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来源期刊

Asian anthropology Social Sciences-Anthropology

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： Asian Anthropology seeks to bring interesting and exciting new anthropological research on Asia to a global audience. Until recently, anthropologists writing on a range of Asian topics in English but seeking a global audience have had to depend largely on Western-based journals to publish their works. Given the increasing number of indigenous anthropologists and anthropologists based in Asia, as well as the increasing interest in Asia among anthropologists everywhere, it is important to have an anthropology journal that is refereed on a global basis but that is editorially Asian-based. Asian Anthropology is editorially based in Hong Kong, Taiwan, and Japan, but welcomes contributions from anthropologists and anthropology-related scholars throughout the world with an interest in Asia, especially East Asia as well as Southeast and South Asia. While the language of the journal is English, we also seek original works translated into English, which will facilitate greater participation and scholarly exchange. The journal will provide a forum for anthropologists working on Asia, in the broadest sense of the term "Asia". We seek your general support through submissions, subscriptions, and comments.