A Study of Determinants of Supermarket Service Quality - the Case of Coopmart Supermarket in Vietnam

Abstract

The study aims to identify the factors affecting the service quality of retail supermarket. Through approaching other studies, the study evaluated the service quality in general and the service quality of retail supermarket in particular. Qualitative method is used for exploring the research model and variables. The survey was conducted to collect the customer's opinion from Coopmart supermarkets in Ho Chi Minh City of Vietnam. This study revealed that five factors have impacted on the service quality in supermarket retailing – a modern retail business which provides both goods and services. The study proposed some policies for supermarket business managers and some suggestions for further studies.