{"title":"Six compelling storylines to sell your innovation","authors":"JULIAN BIRKINSHAW","doi":"10.1111/2057-1615.12260","DOIUrl":null,"url":null,"abstract":"<p>The stories you tell about your innovation can generate curiosity, empathy and support – but only if you get them right, says <b>Julian Birkinshaw</b></p>","PeriodicalId":37479,"journal":{"name":"London Business School Review","volume":"29 3","pages":"44-47"},"PeriodicalIF":0.0000,"publicationDate":"2018-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1111/2057-1615.12260","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"London Business School Review","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/2057-1615.12260","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
The stories you tell about your innovation can generate curiosity, empathy and support – but only if you get them right, says Julian Birkinshaw
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