Development and validation of a measure of popular media fan identity and its relationship to well-being.

Abstract

The purpose of this research was to develop a measure that systematically assesses the various components of film and television fan identity and to test its connection to well-being. Across two studies, the multidimensional Fan Identity Scale was developed and validated. The resulting 9-item survey yielded three factors that encompassed both personal and social dimensions of fan identity. In Study 2, the relationship between these dimensions and three facets of well-being was also explored. Results indicated that overall fan identity predicted overall well-being. In addition, social fan identity predicted relational well-being and marginally predicted physical well-being. Avenues for future research involving the Fan Identity Scale are discussed.