Social media use by government: adoption and efficiency

Abstract

This paper examines the presence, engagement and government-user-interactivity of all Jordanian governmental social media accounts (n = 110). The survey explored both the extent and nature of social media usage. The study found that roughly a third of Jordanian government entities do not utilise social media in any identifiable manner. Dialogue via social media platforms in Jordan is a one-way dialogue with very low level of government-to-user interactivity, which indicates a low level of efficiency of Jordan governmental social media accounts in utilising social media tools. Furthermore, the survey also discovered instances of a lack of technical efficiency in government agencies' linkages to their social media.