K. Jammoul, Habin Lee, Jisun Kim, Moon-Sun Yoon, U. Sivarajah
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引用次数: 0
Abstract
ABSTRACT This paper applies a theory of persuasion using the elaboration likelihood model to explain how communication messages from mobile banking services are interpreted by receivers to increase their trust in mobile banking. We explain how users’ security and privacy concerns moderate the central route persuasion relationship between argument quality and trust. A questionnaire survey is employed to test a research model. The findings indicate that central and peripheral route persuasion cues enforce users’ trust in mobile banking services. Users with strong privacy and security concerns are more likely to rely on the quality of arguments of the messages. Theoretical and practical implications are discussed in the paper.
期刊介绍：
Information Systems Management (ISM) is the on-going exchange of academic research, best practices, and insights based on managerial experience. The journal’s goal is to advance the practice of information systems management through this exchange.
To meet this goal, ISM features themed papers examining a particular topic. In addition to themed papers, the journal regularly publishes on the following topics in IS management.
Achieving Strategic IT Alignment and Capabilities
IT Governance
CIO and IT Leadership Roles
IT Sourcing
Planning and Managing an Enterprise Infrastructure
IT Security
Selecting and Delivering Application Solutions
Portfolio Management
Managing Complex IT Projects
E-Business Technologies
Supporting Knowledge Work
The target readership includes both academics and practitioners. Hence, submissions integrating research and practice, and providing implications for both, are encouraged.
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