Social media marketing, value creation and firm's sustainability performance: a study among young consumers

IF 2.4 3区管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Aslib Journal of Information Management Pub Date : 2023-01-10 DOI:10.1108/ajim-05-2022-0245

Adwoa Yeboaa Owusu Yeboah, M. Kwarteng, P. Novák

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引用次数: 2

Abstract

PurposeSocial media marketing (SMMT) is explored in the light of value creation (VC) and firms' sustainability performance. This research deals with the influence of both value co-creation (VCCR) and value co-destruction (VCDE) on SMMT and firm sustainability.Design/methodology/approachA quantitative approach is employed in this research. By means of structural equation modeling (SEM), specifically, PLS (partial least squares)-SEM, consumers' responses are analyzed.FindingsThe result confirms that SMMT influences firms' sustainability performance. Additionally, the study established a relationship between SMMT and VCCR and SMMT and VCDE. The study further showed that VCCR contributes to sustainability. Concerning the indirect relationships, the study indicates that VCDE influenced SMMT and sustainability performance.Research limitations/implicationsA theoretical basis for studying both VCCR and VCDE is provided. The current study especially encourages further study into VCDE.Practical implicationsThis work informs businesses about using SMMT to enhance sustainability performance. This work also warns about the reality of VCDE when using SMMT.Originality/valueThis research empirically explores SMMT and firm sustainability performance (SPFM) and also has a model that includes both VCCR and VCDE.

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社交媒体营销、价值创造与企业可持续发展绩效：一项针对年轻消费者的研究

目的从价值创造（VC）和企业可持续发展绩效的角度探讨社交媒体营销（SMMT）。本研究探讨了价值共同创造（VCCR）和价值共同破坏（VCDE）对SMMT和企业可持续性的影响。设计/方法论/方法本研究采用定量方法。通过结构方程建模（SEM），特别是偏最小二乘法（PLS）-SEM，分析了消费者的反应。研究结果证实了SMMT对企业可持续发展绩效的影响。此外，本研究还建立了SMMT与VCCR以及SMMT与VCDE之间的关系。研究进一步表明VCCR有助于可持续发展。关于间接关系，研究表明VCDE影响SMMT和可持续性绩效。研究局限性/含义为研究VCCR和VCDE提供了理论基础。目前的研究尤其鼓励对VCDE进行进一步的研究。实际意义这项工作为企业提供了使用SMMT来提高可持续发展绩效的信息。这项工作也警告了VCDE在使用SMMT时的现实性。原创性/价值本研究实证研究了SMMT和企业可持续发展绩效（SPFM），并建立了包括VCCR和VCDE的模型。

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来源期刊

Aslib Journal of Information Management COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

5.30

自引率

19.20%

发文量

期刊介绍： Aslib Journal of Information Management covers a broad range of issues in the field, including economic, behavioural, social, ethical, technological, international, business-related, political and management-orientated factors. Contributors are encouraged to spell out the practical implications of their work. Aslib Journal of Information Management Areas of interest include topics such as social media, data protection, search engines, information retrieval, digital libraries, information behaviour, intellectual property and copyright, information industry, digital repositories and information policy and governance.