Government Internet-based Communication in Times of COVID-19: the Perspective of University Students from Slovakia and Ukraine

O. Harmatiy, Z. Haladzhun, O. Makarchuk, Peter Kravcak
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Abstract

Nowadays, governments recognize the importance of communicating with citizens, especially communication online – given the high popularity of the Internet and modern technical achievements. For the authorities, the Internet expands opportunities to explain and promote their programs and decisions, to establish and maintain dialogue with the public, especially with young people as the most active and promising part of it. For citizens, Internet-based communication is a powerful tool for studying government activities and understanding the public influence on decision-making processes. Its importance is particularly acute in crises, such as the global COVID19 pandemic, as government responsibility grows up, complexity of communication tasks rises, and demands, inquiries, and scrutiny from the public increase. The results of the survey of university students from Slovakia and Ukraine confirm the need in government information at crisis time. According to the study, local government official websites and local government social media sites are prior sources of information and news during the coronavirus outbreak. The obtained data provide implications for a better understanding of how young audiences perceive government online communication during the crisis in light of increasing Internet usage on the one hand, and public demand for open, accessible, and transparent government on the other hand.
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新冠肺炎时代的政府互联网传播:斯洛伐克和乌克兰大学生的视角
如今,鉴于互联网的高度普及和现代技术的成就,政府认识到与公民沟通的重要性,尤其是在线沟通。对当局来说,互联网扩大了解释和宣传其计划和决定的机会,扩大了与公众建立和保持对话的机会,尤其是与年轻人的对话,因为年轻人是互联网中最活跃和最有前途的部分,基于互联网的交流是研究政府活动和了解公众对决策过程影响的有力工具。在全球新冠肺炎疫情等危机中,随着政府责任的增加,沟通任务的复杂性增加,公众的要求、询问和审查增加,它的重要性尤为突出。对斯洛伐克和乌克兰大学生的调查结果证实,在危机时刻需要政府信息。根据这项研究,在冠状病毒爆发期间,地方政府官方网站和地方政府社交媒体网站是先前的信息和新闻来源。鉴于互联网使用量的增加,以及公众对开放、可访问和透明政府的需求,所获得的数据有助于更好地理解年轻受众在危机期间对政府在线沟通的看法。
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24
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