On ‘Normative’ Architecture. Notes on the Domination of the Technical-rational Mode of Thinking on Mainstream Architectural Production: A Historical Highlight

IF 0.1 0 ARCHITECTURE Materia Arquitectura Pub Date : 2021-04-30 DOI:10.56255/ma.v0i19.429
Yasser Megahed
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Abstract

The term ‘mainstream’ or ‘normative’ practice is often used to describe the model of architectural practice thatis often generic in its architectural ambition and tends to appeal to the economic rules of the market. This model of practice follows what can be called a 'technical-rational ideology' that prioritizes discourses of efficiency, audit, and profitable and timely delivery. This paper will highlight some moments in the history of architectural production that paved the way for the domination of the technical-rational ideology on contemporary architectural production, coming across ideas from Jean-Nicolas-Louis Durand and Leslie Martin, and Design Methods that were influential in shaping mainstream architectural practice. The paper concludes with speculations on the future trajectory of the architectural profession in the light of the current prevalence of this ideology.
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论“规范”建筑。技术-理性思维模式对主流建筑生产的支配:一个历史亮点
术语“主流”或“规范”实践通常用于描述建筑实践的模式,该模式在其建筑野心方面通常是通用的,并倾向于吸引市场的经济规则。这种实践模式遵循所谓的“技术理性意识形态”,优先考虑效率、审计、盈利和及时交付的论述。本文将重点介绍建筑生产史上的一些时刻,这些时刻为技术理性意识形态在当代建筑生产中的主导地位铺平了道路,这些时刻来自让-尼古拉斯·路易斯·杜兰德和莱斯利·马丁的思想,以及对塑造主流建筑实践有影响的设计方法。本文最后根据当前这种意识形态的流行,对建筑行业的未来轨迹进行了推测。
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