Manufacturing urban identities: The emergence of Auckland’s and Wellington’s ‘character’ in New Zealand tourism film

Q2 Arts and Humanities Journal of New Zealand and Pacific Studies Pub Date : 2021-06-01 DOI:10.1386/nzps_00047_1
Diego Bonelli
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Abstract

Since its inception, New Zealand film production has often been characterized by a strong focus on the promotion and marketing of local scenic locations. However, over the last few decades and simultaneously with New Zealand’s rapidly increasing urbanization rates, urban narratives have gained prominence in the cinematic representation of the country, gradually becoming important aspects of national tourism marketing campaigns. This article first provides an overview of New Zealand tourism film’s dynamics of production and recurring themes and narratives from the early twentieth century to the 1960s. It then focuses on Toehold on a Harbour and This Auckland – tourism films produced by the government-led New Zealand National Film Unit and released respectively in 1967 and 1966 – and identifies a turning point in the manufacturing of local urban narratives and in New Zealand urban tourism marketing. My critical and textual analysis of these two case studies notably relies on the examination of archival documents related to their production and on an interview with This Auckland’s director Hugh Macdonald. It ultimately shows how the emergence of ‘cities with a character’ as a tourism marketing tool was in fact a carefully planned, articulated and years-long government-driven strategy.
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制造城市身份:新西兰旅游电影中奥克兰和惠灵顿“性格”的出现
自成立以来,新西兰电影制作的特点往往是强烈关注当地风景名胜的推广和营销。然而,在过去的几十年里,随着新西兰城市化率的迅速提高,城市叙事在新西兰的电影表现中获得了突出地位,逐渐成为国家旅游营销活动的重要方面。本文首先概述了从20世纪初到20世纪60年代,新西兰旅游电影的生产动态和反复出现的主题和叙事。然后重点介绍了由政府主导的新西兰国家电影单位制作并分别于1967年和1966年发行的旅游电影《港口立脚点》和《奥克兰》,并确定了当地城市叙事和新西兰城市旅游营销的一个转折点。我对这两个案例研究的批判性和文本分析主要依赖于对与制作相关的档案文件的检查,以及对This Auckland导演休·麦克唐纳(Hugh Macdonald)的采访。它最终表明,作为一种旅游营销工具,“有特色的城市”的出现实际上是一项精心策划、清晰明确、长达数年的政府驱动战略。
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来源期刊
Journal of New Zealand and Pacific Studies
Journal of New Zealand and Pacific Studies Arts and Humanities-Literature and Literary Theory
CiteScore
0.30
自引率
0.00%
发文量
20
期刊介绍: The Journal of New Zealand & Pacific Studies covers disciplines including the humanities and social sciences, and subjects such as cultural studies, history, literature, film, anthropology, politics and sociology. Each issue of this publication aims to establish a balance between papers on New Zealand and papers on the South Pacific, with a reports and book reviews section included. The journal is sponsored by the New Zealand Studies Association and hosted by the University of Vienna. It has replaced the key publication NZSA Bulletin of New Zealand Studies.
期刊最新文献
In conversation with Stallone Vaiaoga-Ioasa Mothers’ Darlings of The South Pacific: The Children of Indigenous Women and U.S. Servicemen, World War II, Judith A. Bennett and Angela Wanhalla (eds) (2016) Beyond Hawaii: Native Labor in the Pacific World, Gregory Rosenthal (2018) The New Zealand Wars: Ngā Pakanga o Aotearoa, Vincent O’Malley (2019) Special Issue: New Scholarship in New Zealand and Pacific Studies Part 2
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