{"title":"Herding behaviors in family travel decision-making in mothers’ online communities: a netnographic approach","authors":"S. Bae, Minsun Yeu","doi":"10.1080/14766825.2021.1992414","DOIUrl":null,"url":null,"abstract":"ABSTRACT Mothers are crucial decision-makers regarding family travel. However, the uncertain and experience-oriented nature of tourism often drives mothers to display herding behaviors, heavily relying on others’ opinions, and making decisions similar to each other due to social influence. This study offers rich and in-depth descriptions of mothers’ online herding behaviors in their family travel decision-making. The qualitative methods of netnography and in-depth individual interviews were used to observe mothers’ online herding behaviors within one of the major non-commercial online communities for mothers in South Korea. Based on the results, this study introduces a theoretical framework regarding herding behaviors that includes both antecedents and outcomes. This study also provides implications for tourism practitioners based on a comprehensive understanding of the online herding behaviors displayed by South Korean mothers regarding their family travel decision-making.","PeriodicalId":46712,"journal":{"name":"Journal of Tourism and Cultural Change","volume":"20 1","pages":"756 - 773"},"PeriodicalIF":2.2000,"publicationDate":"2021-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Tourism and Cultural Change","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/14766825.2021.1992414","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT Mothers are crucial decision-makers regarding family travel. However, the uncertain and experience-oriented nature of tourism often drives mothers to display herding behaviors, heavily relying on others’ opinions, and making decisions similar to each other due to social influence. This study offers rich and in-depth descriptions of mothers’ online herding behaviors in their family travel decision-making. The qualitative methods of netnography and in-depth individual interviews were used to observe mothers’ online herding behaviors within one of the major non-commercial online communities for mothers in South Korea. Based on the results, this study introduces a theoretical framework regarding herding behaviors that includes both antecedents and outcomes. This study also provides implications for tourism practitioners based on a comprehensive understanding of the online herding behaviors displayed by South Korean mothers regarding their family travel decision-making.
期刊介绍：
Journal of Tourism and Cultural Change ( JTCC ) is a peer-reviewed, transdisciplinary and transnational journal. It focuses on critically examining the relationships, tensions, representations, conflicts and possibilities that exist between tourism/travel and culture/cultures in an increasingly complex global context. JTCC provides a forum for debate against the backdrop of local, regional, national and transnational understandings of identity and difference. Economic restructuring, recognitions of the cultural dimension of biodiversity and sustainable development, contests regarding the positive and negative impact of patterns of tourist behaviour on cultural diversity, and transcultural strivings - all provide an important focus for JTCC . Global capitalism, in its myriad forms engages with multiple ''ways of being'', generating new relationships, re-evaluating existing, and challenging ways of knowing and being. Tourists and the tourism industry continue to find inventive ways to commodify, transform, present/re-present and consume material culture. JTCC seeks to widen and deepen understandings of such changing relationships and stimulate critical debate by: -Adopting a multidisciplinary approach -Encouraging deep and critical approaches to policy and practice -Embracing an inclusive definition of culture -Focusing on the concept, processes and meanings of change -Encouraging trans-national/transcultural perspectives
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