How public sport centers can improve the sport consumer experience

IF 3 4区 教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Sports Marketing & Sponsorship Pub Date : 2018-08-06 DOI:10.1108/IJSMS-02-2017-0008
Ignacio Cepeda-Carrión, Gabriel Cepeda-Carrión
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引用次数: 12

Abstract

The sport consumer experience is becoming an important aspect to sport center’s management. From this point, the purpose of this paper is to explore and examine the relationship between sport centers’ absorptive capacity and sport consumer experience, proposing that internal knowledge management processes act as mediators in this relationship.,The study offers empirical insights by applying the consistent PLS algorithm (PLSc-SEM) in an analysis of data from 156 sport centers in Andalusia (Spain) and a sample of 3,150 sport users from these sport centers.,The results demonstrate that a sport center’s absorptive capacity for external knowledge is crucial for enhancing the sport consumer experience and also that this effect requires additional knowledge management, such as the sport center’s knowledge storage and knowledge application.,The practical implication for sport center managers is that knowledge management processes have a very strong influence on the sport consumer experience, when they are managed in a sequential way.,The main value of this paper is draw conclusions using a study of sport managers and sport consumers to increase value experience of those ones.
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公共体育中心如何改善体育消费者体验
体育消费者体验正成为体育中心管理的一个重要方面。从这一点出发,本文的目的是探索和检验体育中心的吸收能力与体育消费者体验之间的关系,提出内部知识管理过程在这种关系中起中介作用。,该研究通过应用一致性PLS算法(PLSc-SEM)分析来自安达卢西亚(西班牙)156个体育中心的数据和来自这些体育中心的3150名体育用户的样本,提供了经验见解。,研究结果表明,体育中心对外部知识的吸收能力对于增强体育消费者体验至关重要,而且这种影响需要额外的知识管理,如体育中心的知识存储和知识应用。,对体育中心管理者来说,实际意义在于,当知识管理过程以顺序的方式进行管理时,它们对体育消费者体验有着非常强的影响。,本文的主要价值在于通过对体育管理者和体育消费者的研究得出结论,以增加他们的价值体验。
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来源期刊
International Journal of Sports Marketing & Sponsorship
International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.70
自引率
13.60%
发文量
26
期刊介绍: The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).
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