Collaborative consumption sport hosting: value and consumption constraints

IF 3 4区 教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Sports Marketing & Sponsorship Pub Date : 2021-03-12 DOI:10.1108/IJSMS-10-2020-0183
Michael M. Goldman, Brandon Brown, E. Schwarz
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引用次数: 2

Abstract

2 Purpose – The purpose of this paper is to find evidence of the benefits and constraints of 3 collaborative consumption experiences by investigating the perceptions of hosts and visitors that 4 attended professional regular season basketball and baseball games in the USA. 5 Design/methodology/approach – Data were collected through four focus groups with 37 total 6 participants, and were analyzed through qualitative content analysis. 7 Findings – The results show that participants in a collaborative consumption experience perceive 8 four types of value: social interaction and belonging, new fandom, travel bucket list experiences, 9 and local and sport knowledge. In addition, the results provide evidence of five consumption 10 constraints related to collaborative consumption: expenses, average experiences, seat location, 11 interpersonal disconnects, and personal risk. 12 Practical implications – Practitioners can use this initial study to better understand the benefits 13 hosts and visitors perceive in the experience, and therefore the kind of experience design that 14 would encourage increased purchases and loyalty. 15 Originality/value – This paper provides qualitative insights into the benefits and detriments of a 16 collaborative consumption sport experience, based on participants’ involvement in an innovative 17 peer-to-peer platform. 18
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协同消费体育主办:价值与消费约束
2目的-本文的目的是通过调查在美国参加职业常规赛篮球和棒球比赛的东道主和访客的看法,找到3合作消费体验的好处和限制的证据。5设计/方法/方法-通过四个焦点小组收集数据,共37名参与者,并通过定性内容分析进行分析。调查结果-结果显示,参与协作消费体验的参与者感知到四种类型的价值:社会互动和归属感、新的粉丝圈、旅行遗愿清单体验、当地和体育知识。此外,研究结果还提供了与协同消费相关的五个消费限制因素的证据:费用、平均体验、座位位置、人际关系脱节和个人风险。实践意义——从业者可以利用这一初步研究来更好地理解主人和访客在体验中感受到的好处,从而了解哪种体验设计能够鼓励增加购买和忠诚度。原创性/价值——本文基于参与者参与创新的点对点平台,对协作消费体育体验的利与弊进行了定性分析。18
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来源期刊
International Journal of Sports Marketing & Sponsorship
International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.70
自引率
13.60%
发文量
26
期刊介绍: The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).
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