Determinants of organic food purchases intention: the application of an extended theory of planned behaviour:

IF 0.6 Q4 FOOD SCIENCE & TECHNOLOGY Future of Food: Journal on Food, Agriculture and Society Pub Date : 2021-02-18 DOI:10.17170/KOBRA-202011192216

B. Imani, M. Allahyari, Abolmohammad Bondori, J. Surujlal, B. Sawicka

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引用次数: 9

Abstract

This investigated the application of the extended theory of planned behavior (TPB) to determine Iranian students’ intention to purchase organic food products. The statistical population comprised all students in the field of agriculture sciences at Mohaghegh Ardabili University, Ardabil, Iran. Data were collected from 340 participants. The research instrument was a questionnaire developed through a comprehensive literature study. The content validity of the instrument was ascertained by a panel of university professors and its reliability by Cronbach’s alpha. Data were analyzed using SPSS v22 and LISREL8.80 software packages. The results of the structural equations model (SEM) showed that the variables of attitude, subjective norms, perceived behavioral control, moral norms, health consciousness, and environmental concern could account for 86 percent of the variance of students’ intention to purchase organic products. In addition, results revealed that environmental concern and health consciousness highly influenced (41 percent) attitude towards organic food products. Based on the results recommendations are made.

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有机食品购买意愿的决定因素:计划行为扩展理论的应用

研究了计划行为扩展理论（TPB）在确定伊朗学生购买有机食品意向方面的应用。统计人群包括伊朗阿尔达比尔Mohaghegh Ardabili大学农业科学领域的所有学生。数据收集自340名参与者。研究工具是一份通过综合文献研究编制的问卷。该工具的内容有效性由一个大学教授小组确定，其可靠性由Cronbachα确定。使用SPSS v22和LISREL8.80软件包对数据进行分析。结构方程模型（SEM）的结果表明，态度、主观规范、感知行为控制、道德规范、健康意识和环境关注等变量可占学生购买有机产品意愿方差的86%。此外，研究结果显示，环境问题和健康意识高度影响（41%）对有机食品的态度。根据结果提出了建议。

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来源期刊

Future of Food: Journal on Food, Agriculture and Society FOOD SCIENCE & TECHNOLOGY-

CiteScore

1.10

自引率

0.00%

发文量

期刊介绍： Future of Food: Journal on Food, Agriculture & Society (FOFJ) was founded in 2012 in order to provide a platform for scientific debate on agriculture and food-related themes with the goal of a sustainable future for people and planet. The journal is aimed at contributing to debates on sustainable food production and consumption, and is most interested in tackling the most important challenges to the global agri-food system, such as hunger and malnutrition, depletion of natural resources, climate change, threats to biodiversity, and inequity in the agrarian sphere. The journal understands itself as a multi-disciplinary effort and is especially designed to foster interaction between different disciplines and approaches. Hence it invites inputs from social and natural sciences, arts and humanities, academics and scholar-activists, civil society and agroecology practitioners. The journal is attempting to reach its goal by providing open access to readers and allowing contributions without submission fees or publication fees. Contributors are kindly asked to keep in mind that the journal is a non-profit endeavour and that staff time is limited. The journal cannot provide guarantees or financial support for any submission and cannot accept legal responsibility for any stage of the submission process. The Editorial Board is made up by a range of international experts who devote time and energy to peer review and its members deserve gratitude and recognition for their excellent work. All communication between authors, editors, reviewers and editorial staff is conducted in an atmosphere of mutual respect. The journal will not tolerate racism, religious, ethnic and national chauvinism, misogynous and hate language and reserves the right to bar anyone who disrespects these principles from using the platform.