Under the Influence of Commercial Values: Neoliberalized Business-Consumer Relations in the Swedish Certification Market, 1988–2018

IF 0.7 2区 历史学 Q4 BUSINESS Enterprise & Society Pub Date : 2022-03-09 DOI:10.1017/eso.2022.3
Klara Arnberg, M. Gustavsson, Kristina Tamm Hallström
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引用次数: 1

Abstract

Since the 1990s, a new model for market control organized through tripartite standards regimes (TSR), has expanded globally and affected most market exchanges through standard-setting, accreditation, and certification. This article investigates business-consumer relations under this regime, with a specific focus on the functions of accreditation and certification. In our case study of Sweden, a new picture of consumer protection under late capitalism evolves. Seeing it as a form of neoliberalization, the article uncovers a transition between two regimes of control; from one built on a potential conflict between consumer and business interests, to one based on the assumption that business interests are beneficial for all parties. Although business interest was formulated as pleasing the consumer—or the “customer”—by both certification firms and the Swedish Accreditation Authority, in practice consumer interest as something worth protecting was made abstract in the era of the TSR.
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商业价值的影响下:1988-2018年瑞典认证市场中新自由主义的企业与消费者关系
自20世纪90年代以来,通过三方标准制度(TSR)组织的市场控制新模式已在全球扩展,并通过标准制定、认可和认证影响了大多数市场交流。本文研究了该制度下的企业与消费者的关系,特别关注认证和认证的功能。在我们对瑞典的案例研究中,一幅在资本主义晚期保护消费者的新图景正在形成。文章将其视为新自由主义化的一种形式,揭示了两种控制体制之间的过渡;从一个建立在消费者和商业利益之间潜在冲突的基础上,到一个基于商业利益对各方都有利的假设的基础上。尽管认证公司和瑞典认证机构将商业利益表述为取悦消费者或“顾客”,但在实践中,作为值得保护的东西的消费者利益在TSR时代被抽象了出来。
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来源期刊
CiteScore
1.20
自引率
30.00%
发文量
37
期刊介绍: Enterprise & Society offers a forum for research on the historical relations between businesses and their larger political, cultural, institutional, social, and economic contexts. The journal aims to be truly international in scope. Studies focused on individual firms and industries and grounded in a broad historical framework are welcome, as are innovative applications of economic or management theories to business and its context.
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