{"title":"The emergence of isiZulu in Skeem Saam (2011): sociolinguistics factors and the politics of the ‘loss of ethnolinguistic pluralism’ at the SABC 1","authors":"Kealeboga Aiseng","doi":"10.1080/13504630.2022.2063115","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study aims to investigate how an ecological understanding of polyglossia is used in the South African Broadcasting Corporation’s (SABC) television channel, SABC 1 to maintain and create ethnolinguistic dominance. Key arguments this study will make are: (1) polyglossia is a language ideology masquerading as ethnolinguistic pluralism, (2) there is a loss of ethnolinguistic pluralism in SABC 1 because of the polyglot culture and its transmissions, (3) isiZulu is emerging as a language and cultural flare of the channel. This paper concluded that isiZulu’s presence is rising in a soap initially meant to be a Sepedi show. And this has negative consequences for language equality in the SABC.","PeriodicalId":46853,"journal":{"name":"Social Identities","volume":"28 1","pages":"479 - 496"},"PeriodicalIF":0.7000,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Identities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13504630.2022.2063115","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ETHNIC STUDIES","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT This study aims to investigate how an ecological understanding of polyglossia is used in the South African Broadcasting Corporation’s (SABC) television channel, SABC 1 to maintain and create ethnolinguistic dominance. Key arguments this study will make are: (1) polyglossia is a language ideology masquerading as ethnolinguistic pluralism, (2) there is a loss of ethnolinguistic pluralism in SABC 1 because of the polyglot culture and its transmissions, (3) isiZulu is emerging as a language and cultural flare of the channel. This paper concluded that isiZulu’s presence is rising in a soap initially meant to be a Sepedi show. And this has negative consequences for language equality in the SABC.
期刊介绍：
Recent years have witnessed considerable worldwide changes concerning social identities such as race, nation and ethnicity, as well as the emergence of new forms of racism and nationalism as discriminatory exclusions. Social Identities aims to furnish an interdisciplinary and international focal point for theorizing issues at the interface of social identities. The journal is especially concerned to address these issues in the context of the transforming political economies and cultures of postmodern and postcolonial conditions. Social Identities is intended as a forum for contesting ideas and debates concerning the formations of, and transformations in, socially significant identities, their attendant forms of material exclusion and power.
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