Data Element Sharing in Convergence Media Ecology Based on Evolutionary Game

Abstract

As a new factor of production, data element has profoundly changed our mode of production, lifestyle and social governance style. The sharing of a data element in the convergence media ecology can greatly improve the circulation of a data element and enhance the value of a data element; however, it may face problems such as insufficient sharing willingness, incomplete sharing circulation mechanism and inadequate implementation of the incentive mechanism. To solve these problems, this paper introduced the evolutionary game theory in the convergence media ecology and established the data-sharing model according to the characteristics of nodes. We analyzed the ecological node evolution path, evolutionary stable strategy and the corresponding state conditions in the model. Furthermore, we carried out the sampling experiment simulation, which verified the effectiveness of the research content in this paper. At the end of the article, we summarize and give some key factors to increase the willingness to participate in sharing in convergence media ecology. This paper enriched the research field of data element sharing in convergence media and explored the willingness and tendency of the participants. The research results can provide targeted suggestions for promoting the sharing of data elements in convergence media ecology.