Research on the International Communication of Zhenjiang Regional Culture Based on Short Video

Abstract

This paper takes Zhenjiang regional culture as the research object and selects Zhenjiang regional culture suitable for international communication, such as the culture of Zhenjiang’s three mountains, Jiangsu University’s special agricultural machinery culture, and the culture of Pearl S. Buck. The paper explores international communication strategies such as optimizing video content to highlight Zhenjiang’s cultural characteristics, focusing on the operation and promotion of short videos, and cooperation between the government, society, and universities, in the hope of improving the international communication system of Zhenjiang’s regional culture, and also providing reference for international communication studies of regional culture in other cities and regions.