{"title":"Influence of sales force automation on salesperson performance: A study of interpersonal and intrapersonal mediators","authors":"Romain Franck, M. Dampérat","doi":"10.1177/20515707221131150","DOIUrl":null,"url":null,"abstract":"This article investigates the influence of the use of sales force automation (SFA) on the performance of business-to-business (B2B) salespersons, given its growing importance and much discussed effects. We examine the underlying mediating mechanisms between the use of SFA and salesperson outcomes (i.e. job satisfaction and salesperson performance). Based on a sample of 196 B2B salespeople, our results confirm the existence of a direct effect between the use of SFA and salespeople’s performance, as well as the existence of indirect effects via (1) interpersonal mediators, that is, successively adaptive selling behavior and relationship quality and (2) intrapersonal mediators, that is, successively role overload and the risk of salesperson burnout. The results also show the positive influence of job satisfaction on salespeople’s performance, and vice versa.","PeriodicalId":45672,"journal":{"name":"Recherche et Applications en Marketing-English Edition","volume":null,"pages":null},"PeriodicalIF":0.8000,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Recherche et Applications en Marketing-English Edition","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/20515707221131150","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 1
Abstract
This article investigates the influence of the use of sales force automation (SFA) on the performance of business-to-business (B2B) salespersons, given its growing importance and much discussed effects. We examine the underlying mediating mechanisms between the use of SFA and salesperson outcomes (i.e. job satisfaction and salesperson performance). Based on a sample of 196 B2B salespeople, our results confirm the existence of a direct effect between the use of SFA and salespeople’s performance, as well as the existence of indirect effects via (1) interpersonal mediators, that is, successively adaptive selling behavior and relationship quality and (2) intrapersonal mediators, that is, successively role overload and the risk of salesperson burnout. The results also show the positive influence of job satisfaction on salespeople’s performance, and vice versa.
期刊介绍：
Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.
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