Market Orientation or Social Orientation

Abstract

The current studies about the transformation of government-organized foundation ( GO -foundation) usually focus on “de-administration.” Basing on new institutionalism and resource dependence theory, the study adds substantive rationality to explain GO -foundation transformation in China, and chooses 4 typical cases in Lushan earthquake relief in 2013. The study finds that, the GO -foundation goes towards two different directions during transformation: one is resource-oriented marketization and the other is value-oriented socialization. Different from enterprises, the influencing factors of foundation transformation not only include the institution system and resources but also inherent philanthropic value.