Um outro quinhão de imagens: Audiovisual on-line e Multi-Channel Networks

Abstract

This article investigates a specific experience for creating streaming content in its quest to construct other dimensions for the online image. The analysis is based on multi-channel networks (MCNs), producers of native content that, differing from conventional broadcast and segmented television, have the involvement of both global communication conglomerates such as Disney and Time Warner, and information technology operations, especially Google. Built according to this diverse association, they feed platforms like YouTube, but not only. The MCNs order a logic for the image that, like other attempts to define television of the XXI century, are inserted in a control diagram guided by the logic of the protocol, with diversified content traveling freely through varied spaces.