Effects of heritage on destination image: multi-method research based on an appraisal approach to emotional response in-situ

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Heritage Tourism Pub Date : 2023-03-01 DOI:10.1080/1743873X.2023.2178926

Marcelo Royo Vela, Alexis Garzón Paredes

引用次数: 1

Abstract

ABSTRACT The research objective is to test the effects of heritage on the Tourist Destination Image formation. A multi-method quantitative approach applying surveys and neuromarketing were applied. Three different surveys were carried out in three different moments of the touristic visit to measure the heritage impact on the dynamics of destination image. Furthermore, a neuromarketing experiment using electroencephalogram and virtual reality were carried out to measure the emotional and cognitive responses to heritage and their effects on the TDI formation. Results show, either the surveys or the neuromarketing experiment, a clear emotional response to heritage that, indeed, has a positive effect in the cultural destination image. The conclusion suggests a line of research for the development and improvement of TDI models for cultural destinations which would incorporate the in situ emotional response in an appraisal approach to emotions.

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遗产对目的地形象的影响：基于现场情绪反应评估方法的多方法研究

研究目的是检验遗产对旅游目的地形象形成的影响。采用了应用调查和神经营销的多方法定量方法。在旅游访问的三个不同时刻进行了三次不同的调查，以衡量遗产对目的地形象动态的影响。此外，使用脑电图和虚拟现实进行了一项神经营销实验，以测量对遗产的情绪和认知反应及其对TDI形成的影响。无论是调查还是神经营销实验，结果都表明，对遗产的明显情感反应确实对文化目的地形象产生了积极影响。该结论为开发和改进文化目的地的TDI模型提供了一条研究路线，该模型将把现场情绪反应纳入情绪评估方法中。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Heritage Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.50

自引率

11.10%

发文量

期刊介绍： The Journal of Heritage Tourism ( JHT ) is a peer-reviewed, international transdisciplinary journal. JHT focuses on exploring the many facets of one of the most notable and widespread types of tourism. Heritage tourism is among the very oldest forms of travel. Activities such as visits to sites of historical importance, including built environments and urban areas, rural and agricultural landscapes, natural regions, locations where historic events occurred and places where interesting and significant living cultures dominate are all forms of heritage tourism. As such, this form of tourism dominates the industry in many parts of the world and involves millions of people. During the past 20 years, the study of tourism has become highly fragmented and specialised into various theme areas, or concentrations. Within this context, heritage tourism is one of the most commonly investigated forms of tourism, and hundreds of scholars and industry workers are involved in researching its dynamics and concepts. This academic attention has resulted in the publication of hundreds of refereed articles in various scholarly media, yet, until now there has been no journal devoted specifically to heritage tourism; Journal of Heritage Tourism was launched to fill this gap. JHT seeks to critically examine all aspects of heritage tourism. Some of the topics to be explored within the context of heritage tourism will include colonial heritage, commodification, interpretation, urban renewal, religious tourism, genealogy, patriotism, nostalgia, folklore, power, funding, contested heritage, historic sites, identity, industrial heritage, marketing, conservation, ethnicity, education and indigenous heritage.