The Effects of Corporate Social Responsibility Activities on Business Performance

Abstract

ABSTRACT This study aims to examine the effects of CSR activities of Korean hospitality companies on their business performance. In addition, this study examines the effects of CSR activities of hotel companies among hospitality companies on their business performance. Donation is a representative activity of CSR. Analyses show that hospitality companies’ CSR activities have positive effects on their business performance. On the other hand, hotel companies’ CSR activities have negative effects on their business performance. The present study is meaningful in that it investigated the relationship between CSR activities, which have rarely been conducted in the hospitality industry, and business performance. Hotel companies should make more efforts so that their CSR activities would result in good business performance.