Individuals' intention to use sports wearables: the moderating role of technophobia

IF 3 4区 教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Sports Marketing & Sponsorship Pub Date : 2020-04-08 DOI:10.1108/ijsms-08-2019-0083
Nilsah Cavdar Aksoy, Alev Kocak Alan, Ebru Tumer Kabadayi, A. Aksoy
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引用次数: 23

Abstract

This study aims to examine the wearable devices market as an essential representative of the digital age using a framework based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the context of sports wearables.,411 people, are both users and non-users of this technology were surveyed online, and the obtained data analyzed using structural equation modeling.,The results support the effects of performance expectancy, effort expectancy, facilitating conditions, and social influence on attitude toward sports wearables and attitude of usage intention. Further, technophobia moderates the relationship between performance expectancy and attitude. However, a moderating effect of technophobia on the relationship between effort expectancy and attitude was not observed.,Due to innovative technologies in the digital age we live in, the devices we use in everyday life have gained intelligence. As more developments take place, and related products enter the market, understanding how people react to these products becomes an important issue. While investigating this issue in the context of sports wearables in this study, an important psychological construct, technophobia, was included in the research model in order to explore the usage intention of individuals through the effects of psychological constructs, such as paranoia, fear, anxiety, cybernetic revolt and cellphone avoidance, and the strong combination of important constructs of phobia to go against technology.
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个人使用运动可穿戴设备的意愿:技术恐惧症的调节作用
本研究旨在使用基于技术接受和使用统一理论(UTAUT)和运动可穿戴设备背景的框架,研究可穿戴设备市场作为数字时代的重要代表。对该技术的用户和非用户411人进行了在线调查,并利用结构方程模型对所得数据进行了分析。结果支持成绩期望、努力期望、促进条件和社会影响对运动可穿戴设备态度和使用意向态度的影响。此外,技术恐惧调节了绩效预期和态度之间的关系。然而,技术恐惧对努力期望和态度之间的关系没有调节作用。由于我们生活在数字时代的创新技术,我们在日常生活中使用的设备已经获得了智能。随着更多的发展和相关产品进入市场,了解人们对这些产品的反应成为一个重要的问题。本研究在运动可穿戴设备的背景下研究这一问题时,在研究模型中加入了一个重要的心理构念——技术恐惧症,通过偏执、恐惧、焦虑、控制论反抗、手机回避等心理构念的作用,以及恐惧症重要构念对技术的强烈组合,来探究个体的使用意图。
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来源期刊
International Journal of Sports Marketing & Sponsorship
International Journal of Sports Marketing & Sponsorship HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.70
自引率
13.60%
发文量
26
期刊介绍: The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it has met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).
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