Social Media as a Medium for Disseminating Community Awareness of Environmental Issues in Malaysia

Abstract

This study aims to identify the effectiveness of the use of social media as a medium to deliver awareness on environmental issues among the community in Malaysia. A survey with a questionnaire was used in the quantitative approach used in this research. The study sample, which employed a simple random sampling technique, consisted of 400 members of the Malaysian population. There was a combination of descriptive (mean, percentage) and inferential (regression) analysis. According to the study's findings, the majority of respondents use the Facebook social network to learn about environmental concerns. Furthermore, the linear regression analysis revealed that system quality, service quality, and information quality all had a significant role in customer satisfaction. In conclusion, this study clearly reveals that a large population in Malaysia responds positively to the use of social media as a medium for conveying environmental awareness with Facebook is the primary social media platform chosen by most people in Malaysia to obtain information about environmental issues.