COVID-19 nationalism and the visual construction of sovereignty during China’s coronavirus crisis

Abstract

This article explores how competing actors established, spread, and challenged visual representations of the Chinese nation during the COVID-19 pandemic. It asks: how do official gatekeepers of meaning in China imbue their visual construction of a crisis-hit nation with pathos?; and what happens when their critics utilize the resulting repertoire of visual cues for their own ends? To answer these questions, the article first examines the visual libraries of nationalism and national crisis from which Chinese propaganda drew during the COVID-19 outbreak. It then analyses the struggles that ensued over such representations, specifically the use of national flags and the sentiments they elicit. The analysis traces representations of the flag of the People’s Republic of China (PRC) from an initial satirical portrayal in a Danish broadsheet to the angry Chinese backlashes that followed on social media, and it shows how the tensions over such portrayals became part of a meme war over the sovereignty of Hong Kong. The analysis shows how representations of the nation can become a matter of existential anxieties during a time of crisis, especially in highly networked communication environments where authoritative official actors and their supporters are no longer in control of the symbols they established as part of their ‘emotional governance’.