{"title":"Information, typography and persuasion in Brazilian late 19th and early 20th century ephemera","authors":"Fabio Mariano Cruz Pereira, P. Farias","doi":"10.1075/idj.25.2.03per","DOIUrl":null,"url":null,"abstract":"Abstract This paper aims at a better understanding of the informational structure of late 19th and early 20th century ephemera through an analysis of recurrent informative and persuasive elements in a set of printed artifacts produced in Sao Paulo and Rio de Janeiro. The research methods adopted involved gathering, describing and comparing verbal and visual information found in those artifacts. Recurrent graphic elements, employed not only for providing information but also for characterizing and differentiating competing companies were found, suggesting that Brazilian printers were making use of graphic elements to promote their services and visually communicate the identity of their businesses.","PeriodicalId":35109,"journal":{"name":"Information Design Journal","volume":"25 1","pages":"171-171"},"PeriodicalIF":0.0000,"publicationDate":"2019-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1075/idj.25.2.03per","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Design Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1075/idj.25.2.03per","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract This paper aims at a better understanding of the informational structure of late 19th and early 20th century ephemera through an analysis of recurrent informative and persuasive elements in a set of printed artifacts produced in Sao Paulo and Rio de Janeiro. The research methods adopted involved gathering, describing and comparing verbal and visual information found in those artifacts. Recurrent graphic elements, employed not only for providing information but also for characterizing and differentiating competing companies were found, suggesting that Brazilian printers were making use of graphic elements to promote their services and visually communicate the identity of their businesses.
期刊介绍：
Information Design Journal (IDJ) is a peer reviewed international journal that bridges the gap between research and practice in information design. IDJ is a platform for discussing and improving the design, usability, and overall effectiveness of ‘content put into form’ — of verbal and visual messages shaped to meet the needs of particular audiences. IDJ offers a forum for sharing ideas about the verbal, visual, and typographic design of print and online documents, multimedia presentations, illustrations, signage, interfaces, maps, quantitative displays, websites, and new media. IDJ brings together ways of thinking about creating effective communications for use in contexts such as workplaces, hospitals, airports, banks, schools, or government agencies.
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