Putin’s International Political Image

IF 1.9 Q2 POLITICAL SCIENCE Journal of Political Marketing Pub Date : 2019-10-02 DOI:10.1080/15377857.2019.1678904
G. Simons
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引用次数: 6

Abstract

This article concerns how publics perceive and relate to a foreign politician. There is no formal relationship between these groups as the publics have no ability to participate in national elections that could validate or detract the aura of legitimacy of the politician. Therefore the relationship could be more informal in nature and based upon perceived similarities and differences of held norms and values. President Vladimir Putin of Russia is a well-known (high profile) global political figure, which may mean a more intensely generated set of attitudes toward him as a political figure. There has been an overwhelmingly negative flow of information in mainstream mass media, especially after the Ukraine crisis. The question posed in the paper sets out to answer, given the negative coverage and associations, could any foreign (non-Russian) publics still like or admire him? The answer found is yes, there are in fact diverse sets of foreign publics like or admire his actual/perceived values and norms – for example his conservative values or his conflict with the US-led West.
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普京的国际政治形象
这篇文章关注的是公众如何看待外国政治家并与之建立联系。这些团体之间没有正式的关系,因为公众没有能力参加可能验证或削弱政治家合法性光环的全国选举。因此,这种关系在性质上可能更为非正式,并基于所持规范和价值观的相似性和差异性。俄罗斯总统弗拉基米尔·普京是一位知名(高调)的全球政治人物,这可能意味着人们对他作为一名政治人物的态度更加强烈。主流大众媒体的信息流绝大多数都是负面的,尤其是在乌克兰危机之后。考虑到负面报道和联想,论文中提出的问题是要回答的,任何外国(非俄罗斯)公众还会喜欢或钦佩他吗?答案是肯定的,事实上,有各种各样的外国公众喜欢或钦佩他的实际/感知价值观和规范,例如他的保守价值观或他与美国领导的西方的冲突。
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来源期刊
Journal of Political Marketing
Journal of Political Marketing POLITICAL SCIENCE-
CiteScore
4.10
自引率
8.30%
发文量
15
期刊介绍: The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.
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