{"title":"Thriving telenovelas: TV Globo’s strategies for keeping the genre relevant","authors":"S. Joyce","doi":"10.1080/15405702.2020.1841198","DOIUrl":null,"url":null,"abstract":"Brazilian telenovelas are the number one locally produced and consumed program in the country and the majority of Brazilians still watch their beloved shows “on TV.” In fact Brazilians spend on ave...","PeriodicalId":45584,"journal":{"name":"Popular Communication","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2020-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15405702.2020.1841198","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Popular Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15405702.2020.1841198","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
Brazilian telenovelas are the number one locally produced and consumed program in the country and the majority of Brazilians still watch their beloved shows “on TV.” In fact Brazilians spend on ave...
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