The Mediating Effects of Place Satisfaction and Support for Community: An Evaluation of the Performance of Small and Medium Tourism Enterprises in Bangladesh
M. Akter, M. Alim, Rubaiyat Shabbir, Md. Borak Ali, Jee Teck-Weng, J. Kasuma
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引用次数: 3
Abstract
Manuscript type: Research paper
Research aims: This study aims to understand the impact of place identity on the performance of small and medium tourism enterprises (SMTEs). It also examines how place satisfaction and support for community mediate the relationship between place identity and the performance of SMTEs.
Design/Methodology/Approach: This study focusses on the tourism industry of Bangladesh. Data comprise of 215 small and medium enterprises involved in tourism. Analysis is conducted using the partial least squares-based structural equation modelling (PLS-SEM).
Research findings: Results suggest that place identity is related positively to place satisfaction, support for community, and firm performance. Surprisingly, support offered by the firm towards the local community did not contribute to firm performance. In this study, only place satisfaction plays a mediating role between place identity and firm performance.
Theoretical contribution/Originality: This study expands on existing literature by providing empirical evidence on the factors that could affect the performance of SMTEs’ tourism business, in the context of Bangladesh. The inconsistency of the relationship between place identity and firm performance may be related to place satisfaction.
Practitioner/Policy implication: The findings can be useful for SMTEs, investors, travel agents as well as other stakeholders.
Research limitation/Implication: Since this study is focused on the Bangladesh tourism sector alone, the results may not be generalised to other countries.
期刊介绍：
An academic journal that aims to advance knowledge in the business and accounting disciplines, to narrow the gap between theory and practice, and to set direction for policy initiatives in Asia. Welcome to the Asian Journal of Business and Accounting (AJBA). AJBA is an international refereed journal, published biannually (30th June and 30th December) by the Faculty of Business and Accountancy, University of Malaya, Malaysia. AJBA aims to publish scholarly business researches that are relevant to Malaysia and the Asian region. It intends to highlight the practical implications in promoting better business decision making process and the formulation of public policy in Asia. This journal publishes theoretical, conceptual, and empirical papers within the broad areas of business and accounting in Asia. The AJBA covers a broad spectrum of the business and accounting disciplines. A suggestive (though not necessarily comprehensive) list of areas that would be included in this journal are: general management, strategic management, human resource management, organizational behaviour, labour and industrial relations, international business management, business communication, entrepreneurship, leadership, management science, operations management, production management, supply chain management, marketing management, brand management, consumer behaviour, information management, e-marketing, e-commerce, quality management, retailing, service marketing, hospitality management, hotel and tourism management, asset pricing, capital and money markets, corporate finance, derivatives markets, finance and banking, financial economics, etc.
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