From SWOT, a bidimensional diagnostic tool, to a new 3D strategic model

IF 3.8 Q2 MANAGEMENT TQM Journal Pub Date : 2023-04-10 DOI:10.1108/tqm-11-2022-0332
A. Cusi, Antonella Ferri, Alessandra Micozzi, M. Palazzo
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Abstract

PurposeStemming from the resource-based view (RBV) approach, this article overcomes the limits of the conventional strengths, weaknesses, opportunities and threats (SWOT) analysis, setting the basis for the model actual–potential, positive–negative, internal–external (APPNIE). This paper enacts a new framework demonstrating how strengths, weaknesses, opportunities and threats of SWOT can be replaced by actual or potential, positive or negative elements, considered in a dynamic way.Design/methodology/approachThe traditional SWOT analysis provides only a partial view of the environment and adopts incorrect terminology that can confuse the user, preventing a clear understanding of the factors affecting the organisation’s situation. The authors developed a new tool to help managers in their decision-making processes.FindingsThis study proposes a new tool for assessing the quality of management, resources and environment, which is useful in understanding the economic and social scenario in which a firm is embedded. From a practical point of view, the new tool is applied in the case study, and it shows how managers and students can use it while choosing between alternative options (different strategies, markets, technologies, etc.).Originality/valueThe APPNIE model introduces a new dimension that the SWOT analysis does not consider. Moreover, for each element of the new matrix, the authors propose a plan of action, which is another valuable benefit of the APPNIE model.
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从二维诊断工具SWOT到新的三维战略模型
目的本文从基于资源的视角(RBV)方法出发,克服了传统优势、劣势、机会和威胁(SWOT)分析的局限性,为实际-潜力、积极-消极、内部-外部(APPNIE)模型奠定了基础。本文提出了一个新的框架,展示了SWOT的优势、劣势、机会和威胁如何被实际或潜在的、积极或消极的因素所取代,并以动态的方式加以考虑。设计/方法论/方法传统的SWOT分析只提供了对环境的部分看法,并采用了不正确的术语,这可能会让用户感到困惑,从而无法清楚地了解影响组织状况的因素。作者开发了一种新的工具来帮助管理者进行决策过程。发现这项研究提出了一种评估管理、资源和环境质量的新工具,有助于理解企业所处的经济和社会环境。从实践的角度来看,新工具被应用于案例研究,它展示了管理者和学生如何在备选方案(不同的战略、市场、技术等)之间进行选择时使用它。独创性/价值APPNIE模型引入了SWOT分析没有考虑的新维度。此外,对于新矩阵的每个元素,作者都提出了一个行动计划,这是APPNIE模型的另一个宝贵好处。
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来源期刊
TQM Journal
TQM Journal Business, Management and Accounting-Business, Management and Accounting (all)
CiteScore
9.10
自引率
0.00%
发文量
114
期刊介绍: Commitment to quality is essential if companies are to succeed in a commercial environment which will be virtually unrecognizable in less than a decade. Changing attitudes, changing perspectives and changing priorities will revolutionise the structure and philosophy of future business practice - and TQM will be at the heart of that metamorphosis. All aspects of preparing for, developing, introducing, managing and evaluating TQM initiatives.
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