{"title":"Limitations and ethical reflection on the application of big data in museum visitor research","authors":"Zhang Jingwen, L. Lin","doi":"10.1080/09647775.2022.2111333","DOIUrl":null,"url":null,"abstract":"ABSTRACT In the past two decades, big data has been gradually introduced into visitor research of museums globally. However, there are technical limitations in data collection, such as sample deviation and data quality in data collection, and data analysis limitations, such as weakening causality and inaccurate judgement of human emotions. This has also raised many ethical issues, such as human subjectivity, privacy, and social justice in applying big data in museum visitor research. Thus, it is imperative to clarify the application scope of big data and formulate ethical regulations to promote the development of extensive data research methods for museum visitors.","PeriodicalId":46506,"journal":{"name":"Museum Management and Curatorship","volume":"38 1","pages":"416 - 427"},"PeriodicalIF":1.4000,"publicationDate":"2022-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Museum Management and Curatorship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/09647775.2022.2111333","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT In the past two decades, big data has been gradually introduced into visitor research of museums globally. However, there are technical limitations in data collection, such as sample deviation and data quality in data collection, and data analysis limitations, such as weakening causality and inaccurate judgement of human emotions. This has also raised many ethical issues, such as human subjectivity, privacy, and social justice in applying big data in museum visitor research. Thus, it is imperative to clarify the application scope of big data and formulate ethical regulations to promote the development of extensive data research methods for museum visitors.
期刊介绍：
Museum Management and Curatorship (MMC) is a peer-reviewed, international journal for museum professionals, scholars, students, educators and consultants that examines current issues in depth, and provides up-to-date research, analysis and commentary on developments in museum practice. It is published quarterly and all submitted manuscripts will undergo double-blind review. The journal encourages a continuous reassessment of collections management, administration, archives, communications, conservation, diversity, ethics, globalization, governance, interpretation, leadership, management, purpose/mission, public service, new technology and social responsibility.
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