From flabby to fit: Restructuring the public broadcasting system in Egypt

IF 1.5 Q2 COMMUNICATION Global Media and Communication Pub Date : 2021-06-10 DOI:10.1177/17427665211023978
R. Allam
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Abstract

The Egyptian public broadcaster, newly named the National Media Council (NMC), has been under pressure to undergo comprehensive restructuring. Many changes have taken place recently to enable this transformation. Through analysing financial reports, evaluating the new regulatory framework and conducting in-depth interviews, this study examines the likelihood of the NMC adapting to the recent changes and the extent to which the new regulatory framework promotes a public service system suggesting a model for implementation. Findings show that the NMC must respond to four main challenges: lack of strategic vision and identity, a centralized regime power structure, an acute financial deficit, and a weak digital presence. Interviewees evaluated the new regulatory framework as inexhaustive with an intention to maintain grip on power. Interviewees proposed an integrated decentralized model that combines the public service mission with private partnership.
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从松弛到健康:埃及公共广播系统的重组
埃及公共广播公司,新名称为国家媒体委员会(NMC),一直面临着进行全面重组的压力。为了实现这一转变,最近发生了许多变化。通过分析财务报告、评估新的监管框架和进行深入访谈,本研究考察了NMC适应最近变化的可能性,以及新监管框架在多大程度上促进了公共服务体系,为实施提供了一个模式。调查结果表明,NMC必须应对四个主要挑战:缺乏战略眼光和身份认同、中央集权的政权权力结构、严重的财政赤字和薄弱的数字存在。受访者认为,新的监管框架是不彻底的,意在保持对权力的控制。受访者提出了一种综合的权力下放模式,将公共服务使命与私人伙伴关系结合起来。
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来源期刊
CiteScore
2.50
自引率
0.00%
发文量
16
期刊介绍: Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.
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