{"title":"The Hidden History of the Like Button: From Decentralized Data to Semantic Enclosure","authors":"H. Halpin","doi":"10.1177/20563051231195542","DOIUrl":null,"url":null,"abstract":"Artificial intelligence relies on the use of semantic technologies to represent the shared world of humanity. The story of how this came to be is exemplified by the use of Semantic Web standards by the Facebook “Like” button. In the case of the “Like” button, a decentralized and open Semantic Web was used to fuel the accumulation of personal data for advertising throughout the entire Web. The advent of the “Like button” was shortly followed by Google’s creation of the Google Knowledge Graph, a private corporate version of the Semantic Web. In fact, every major company in Silicon Valley soon created its own knowledge graph. The Semantic Web was transformed from a democratic project for standardized open knowledge to a project of control, collapsing semantics and erasing the difference between the object qua object and the object as represented in a knowledge graph.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":" ","pages":""},"PeriodicalIF":5.5000,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Media + Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/20563051231195542","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
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Abstract
Artificial intelligence relies on the use of semantic technologies to represent the shared world of humanity. The story of how this came to be is exemplified by the use of Semantic Web standards by the Facebook “Like” button. In the case of the “Like” button, a decentralized and open Semantic Web was used to fuel the accumulation of personal data for advertising throughout the entire Web. The advent of the “Like button” was shortly followed by Google’s creation of the Google Knowledge Graph, a private corporate version of the Semantic Web. In fact, every major company in Silicon Valley soon created its own knowledge graph. The Semantic Web was transformed from a democratic project for standardized open knowledge to a project of control, collapsing semantics and erasing the difference between the object qua object and the object as represented in a knowledge graph.
期刊介绍：
Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.
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