The interdependency of online and offline activism: A case study of Fridays For Future-Barcelona in the context of the COVID-19 lockdown

Abstract

The lockdown imposed in the wake of the COVID-19 outbreak as well as the resulting surge in the use of digital technologies and social media for activism or social life all represent a unique opportunity to study the relationship between online and offline activism. To do so, we focus on the Barcelona branch of Fridays For Future, the recent and global youth climate movement that expanded through social networks and organised several large-scale global protests. Based on data from Fridays For Future-Barcelona’s Twitter account, the analysis looks at and compares the level of activity and interactions during normal times and during the lockdown. The results suggest a close and mutually-reinforcing relationship between offline and online activism, with peaks of Twitter activity and interactions usually revolving around offline protest actions. They also show that the lockdown period was characterised by an increase in the number of tweets but a decrease in the number of interactions and thus in the repercussion of the movement on social networks.