Improving Organizational Performance Through Competitive Advantage: An Empirical Analysis with Reference to Indian IT Industry

Abstract

ABSTRACT Important characteristics of resources and capabilities that can help an organization in gaining competitive advantage are discussed. Secondary data for Indian information technology (IT) and Information Technology Enabled Services (ITeS) firms were used for examining the link between core competencies (resources), competitive advantage, and organizational performance. The results indicate that ineffective utilization of resources can have a detrimental effect on competitive advantage. Findings reveal that organizational performance is a function of competitive advantage. Practical implications of the study are discussed. The contribution of this article is that it provides important insights into competitive advantage, which can be used by managers for improving organizational performance.