{"title":"Revisiting the Impact of Structural Factors on Television Audience Behavior in the Streaming Age","authors":"Marianne Barrett, Chun Shao, Harrison Mantas","doi":"10.1080/08838151.2022.2156509","DOIUrl":null,"url":null,"abstract":"ABSTRACT The current study uses national Nielsen ratings data for the five English-language broadcast networks (ABC, CBS, the CW, Fox and NBC) from the 2014, 2015 and 2016 television seasons to build on the more than 50 years of television audience scholarship by examining whether the factors traditionally found to impact primetime entertainment TV program ratings continue to do so in today’s media environment. The relationship between audience availability and program ratings followed traditional patterns. Importantly, the study found a heavy reliance on marquee events and special episodes of popular series to boost ratings at the expense of schedule predictability.","PeriodicalId":48051,"journal":{"name":"Journal of Broadcasting & Electronic Media","volume":"67 1","pages":"1 - 20"},"PeriodicalIF":2.0000,"publicationDate":"2022-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Broadcasting & Electronic Media","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/08838151.2022.2156509","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT The current study uses national Nielsen ratings data for the five English-language broadcast networks (ABC, CBS, the CW, Fox and NBC) from the 2014, 2015 and 2016 television seasons to build on the more than 50 years of television audience scholarship by examining whether the factors traditionally found to impact primetime entertainment TV program ratings continue to do so in today’s media environment. The relationship between audience availability and program ratings followed traditional patterns. Importantly, the study found a heavy reliance on marquee events and special episodes of popular series to boost ratings at the expense of schedule predictability.
期刊介绍：
Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.
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