J. S. López-Morales, K. Nava-Aguirre, Antonio Huerta-Estévez
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Abstract
Abstract The main objective of this work is to analyze the internationalization process of Cinépolis, a Mexican entertainment service multilatina. To achieve this aim, a qualitative research case study was carried out based in secondary data. The main finding of this study is that the internationalization of Cinépolis is based on the implementation of a business model whose main objective is to transfer the operating paradigm overseas in an adapted manner that involves technology and creativity in its services. Additionally the company followed a process of gradual and sequential internationalization in culturally related and geographically close markets.
期刊介绍：
Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.
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