An Examination of Social Media Role in Entrepreneurial Intention among Accounting Students: A SEM Study

Abstract

The purpose of this paper is to examine the current role of social media on entrepreneurial intention among the accounting students in Penang. A survey was designed and disseminated to the accounting students where 233 valid responses were collected. Through structural equation modelling, the findings indicated that entrepreneurial intention was significantly influenced by social media. The findings of this study provided useful information for the government to engage with other stakeholders and make use of the social media advantage to shape effective communication strategies to support entrepreneurial intention for accounting students.