A hands-on guide to conducting field experiments using mobile applications

IF 2.4 4区 管理学 Q3 BUSINESS International Journal of Market Research Pub Date : 2023-03-20 DOI:10.1177/14707853231165635
Jamel Khenfer
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Abstract

Researchers must increasingly account for growing expectations from scientific journals to infuse their work with real-world significance through field experiments. However, field experiments often require researchers to have access to substantial resources or a network that includes nonacademic partners willing to provide those resources. This article aims at overcoming those barriers by providing researchers with the tools they need to conduct randomized field experiments delivered to participants through mobile applications, given limited resources. The method presented herein takes advantage of the facilitated access to user data made possible by computing and development platforms such as Google’s Firebase. While the programming tools required to collect and analyze the data may feel intimidating, this article provides step-by-step instructions and illustrates the procedure with a case study experiment.
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使用移动应用程序进行现场实验的实践指南
研究人员必须越来越多地考虑到科学期刊日益增长的期望,通过实地实验为他们的工作注入现实意义。然而,实地实验通常需要研究人员获得大量资源或网络,其中包括愿意提供这些资源的非学术合作伙伴。本文旨在克服这些障碍,为研究人员提供所需的工具,在资源有限的情况下,通过移动应用程序向参与者提供随机现场实验。本文提出的方法利用了计算和开发平台(如谷歌的Firebase)对用户数据的方便访问。虽然收集和分析数据所需的编程工具可能会让人感到害怕,但本文提供了分步说明,并通过案例研究实验说明了该过程。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.00
自引率
6.70%
发文量
38
期刊介绍: The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession
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